Santa Fe Luxury Real Estate

Santa Fe, New Mexico is located in the Southwest United States and is renowned for its elegant architectural home styles, its luxurious homes for sale, and creative arts scene. Filled with rich history and culture, Santa Fe is home to world-class experiences and real estate set in the beautiful outdoors and landscape of the American Southwest. 

  • Surrounded by natural beauty and gorgeous weather
  • Outdoor paradise with activities for all seasons 
  • Art mecca with year-round events and activities 
  • Authentic dining experiences for every palate 
  • Burgeoning luxury housing market 

Selling Luxury in Santa Fe

Selling Luxury Real Estate Requires a Unique Skillset


Successful luxury real estate agents have built a vast network of contacts, including high-net-worth individuals, attorneys, financial advisors, and other professionals who can refer potential buyers.

Expertise and Knowledge

They have an in-depth understanding of luxury market trends, property values, and what high-end clients are looking for.

Marketing Skills

They use sophisticated marketing techniques, from professional photography and videography to high-end staging, to showcase the properties in their best light.


High-end clients often value privacy. Successful agents understand this and ensure confidentiality in their dealings.

Negotiation Skills

These realtors are adept at handling complex negotiations, which are common in high-stakes real estate deals.

Understanding Client Needs

They're attuned to the unique needs and preferences of luxury buyers and sellers, which often differ from those in the general market.


The luxury market can be more volatile than the mainstream real estate market. Successful agents are adaptable and can pivot their strategies based on changing market conditions.


A polished image and demeanor are crucial when dealing with discerning clients. They exude confidence, competence, and credibility.

Use of Technology

Many employ the latest technology, from virtual tours to targeted online advertising, to reach potential buyers worldwide.

Local and Global Reach

The luxury market is both local and global. Successful agents often have connections or affiliations with international real estate networks.

Continuous Learning

They invest in their education, staying updated with market trends, legal changes, and emerging technologies.


High-end property sales can take longer than average homes due to their price and the smaller pool of potential buyers. Successful agents exercise patience and perseverance.

In essence, successful luxury real estate agents combine a deep understanding of their market with strong interpersonal skills, advanced marketing techniques, and a commitment to excellence in every aspect of their business.

Santa Fe Housing Market

See how the Santa Fe luxury market is performing

64% increase

Sales of Homes $1-$2M


Sales of Homes $2M+

3-4 months

Supply of homes priced at $1M and above


Total Sales of Luxury Homes ($1M+)




2021 demonstrated to be a perfect storm for the high-end housing market in Santa Fe, with the pandemic's intermittent reopening fueling even stronger demand for larger homes while inventory struggled to keep up.  Local buyers using vacation properties as primary residences, buyers pushing out further and wider into once-rural exurbs, and buyers seeking access to outdoor amenities drove the luxury real estate market in Santa Fe. 

According to the Santa Fe MLS, sales of homes priced between $1 million and $2 million increased 62 % year over year, while sales of homes priced above $2 million increased 108 %.

Sales of luxury homes (US$1M+) totaled over $832.6 million. 

The highest residential real estate sale in the Santa Fe area in 2021 was a 2,600-acre property with a last asking price of US $18 million. Despite reaching an all-time low in inventory, the 2022 market should remain strong because there is still a demand for the lifestyle that this Southwest oasis has to offer. The Santa Fe MLS reports a three to four month supply of homes priced at $1 million or more.

Work With Us

The most successful REALTOR® build their business on repeat clients and referrals. Ricky Allen, Cathy Griffith, and Tara Earley are committed to providing the necessary energy and enthusiasm in order to exceed expectations of a Realtor.